Proudly, a Veteran-Owned Business
Adidas Virtual Reality
Shoe Customizer
Explore our journey with NOBL Foods and their impact on the food industry.
Client
Vectorform
Date
March 2016
Role
Agency Partner
Website
Contributors
Chuck Granade
Strategist
Josh Brantley
Executive Creative Director
Joel Eby
Executive Creative Director
Sevrin Daniels
Executive Creative Director, TNB
Eric Edwards
Creative Director, 3D Lead
Relationship Summary
In the world of creative agencies, sometimes the most exciting projects are born from close alliances. The Adidas interactive shopping experience was one such venture, bringing together three distinct players: CRRNT, The New Blank (TNB), and Vectorform.
Picture a creative relay race, with Vectorform owning the client relationship and known for the technical & creative wizardry taking the first leg. CRRNT taking the second leg, with creative and emerging technology expertise who brought in The New Blank (TNB) with their design and 3D expertise to grab the baton and finish the race.
An early rendering of the shoe customizer
But the race wasn't over yet. To cross the finish line, they needed one more runner – a tech savant who could turn virtual dreams into tangible reality. That's where Vectorform came in, bringing their hardware expertise and emerging tech know-how to the team.
What followed was a symphony of creativity, strategy, and technology. Ideas bounced between teams like a well-orchestrated game of ping pong. Challenges were met with collective brainstorming sessions that felt more like creative jam sessions. In the end, this tri-agency collaboration didn't just complete the race – it set a new record in innovative retail experiences.
MERGING DIGITAL INNOVATION WITH IN-STORE ENGAGEMENT
Created in the Virtual World, Worn in the Real World
CRRNT, alongside The New Blank and Vectorform, engineered a cutting-edge virtual reality platform for Adidas, integrating advanced technologies to create a unique, interactive product customization experience.
Advanced VR Interface Development
Our team designed and implemented a sophisticated virtual reality interface, optimized for in-store use. This included developing a custom-modeled Adidas HTC Vive controller, ensuring intuitive interaction within the 3D environment. The UI was crafted to resemble popular streaming platforms, providing a familiar, bladed, clickable interaction model that enhanced user engagement and product discovery.
Real-time Supply Chain Integration
We developed a robust backend system that seamlessly connected the VR customization platform with Adidas' supply chain infrastructure. This integration enabled real-time product customization data to be transmitted directly to production facilities, facilitating rapid manufacturing and delivery of personalized products within a seven-day timeframe.
Home Sleep Delivered: Are You Looking for a Better Nights Sleep?
We gave Home Sleep Delivered the business equivalent of a shot of espresso. We turned their digital presence from a sleepy afterthought into a wide-awake wonderland of sleep health solutions and online testing, proving that in the world of sleep apnea care, you snooze, you lose.
Accenture Strategy: Visualizing the Future of Finance
CRRNT collaborated with Accenture Strategy to introduce Intelligence Market, a future AI-powered decision-making platform for c-suite finance leaders. Our role encompassed market research, brand strategy, product branding, and messaging, culminating in a custom digital experience that extended The New Blank's 3D video of an AI brain.
Inspired by Netflix's interface, we created an engaging, horizontally scrolling bladed UI that allowed users to interact seamlessly with the platform's features.
ENTERPRISE FEATURED PORTFOLIO
Enterprise Reinventions
See how we turn corporate inertia into unstoppable momentum. Side effects may include increased market share, growth, uncontrollable innovation, and success across industries and business sizes.
