Proudly, a Veteran-Owned Business
ARE YOU READY TO SHAPE TOMORROW?
Every day we build things that have never been built before. The ever- changing landscape of our industry requires it.
Idea Development & Venture Vetting
Our goal is to de-risk capital investments before significant money is invested.
We drill into your idea with meticulous analysis, we identify, assess, and prioritize opportunity spaces poised to drive substantial growth (averaging $500M++) for your company.
Innovation Audit & Roadmap
With a curated portfolio of opportunities in hand, we craft a robust innovation strategy, empowering us to construct actionable business cases and develop a strategic roadmap for building the necessary capabilities.
Immersive Experiences
Leveraging the “realities” like virtual reality (VR), extended reality (XR) and mixed reality (MR), and multi-sensory design to create narratives and interactive environments.
Whether it's creating memorable brand activations, immersive storytelling campaigns, immersive games or multi-sensory training simulations.
GROWTH IS GOOD-- BUT
Innovative Growth is Better.
Here's Why.
Innovative growth enables leaders to act quickly and confidently as they pivot to the future.
OUR POINT OF VIEW
Distinguishing Tools & Toys
At CRRNT, we typically separate emerging tech and interactive experiences into two primary categories: tools & toys.
When we build toys, we start with an entertainment and gaming mindset. Toys would include experiences comparable to console games you might’ve played on Xbox or Nintendo. A toys-based experience span games, puzzles, immersive storytelling, live events, and experiential experiences from NBA or NFL games, Star Wars or video games like Portal. There are plenty of use cases for creating these experiences.
The use cases and examples for tools include high consequence training; firearms safety, hunter education and first responder training – basically when lives are on the line, when the correct decision-making under pressure can save lives.
Immersive training (VR, XR, MR, AI, ML) has a Matrix like feel to it. Anything that can be dreamed can be created from walking on the planet Tatooine in Star Wars to an exact replica of tactical training buildings, down to the placement of chairs and desks, exact city streets, and more.
Tools are about utility first, but this is where immersive training makes things very interesting: they can be constructed with game like qualities that lift and heighten the experiences to a whole new level. Learning becomes as effective as it does fun. Effective training is immersively gamified.
TRANSFORMING ABSTRACT CONCEPTS INTO IMMERSIVE WORLDS
Imagination. Immersion. Impact.
We exist to drive innovation, and we do it by delivering extraordinary work for clients across a broad mix of disciplines. Below, you’ll find details of some of the sectors we do our most ambitious work in.
Immersive Storytelling
The next era in storytelling; immersive, multi-sensory storytelling to engage your customer or visitor more deeply. We use creativity and technology so you can see, feel, taste, and smell the story or experiential installation.
High Consequence Training
Immersive, multisensory training scenarios to realistically prepare when lives are on the line and second chances aren’t a given.
Effective training IS gaming.
CUSTOM SHOE DESIGN WITH SUPPLY CHAIN INTEGRATION
Adidas VR Experience
Our team collaborated with creatives and technologies from Vectorform and The New Blank to design a custom Virtual Reality experience for Adidas retail. We designed the VR shopping experience to spur retail engagement inviting visitors into Adidas retail stores to design their shoes in virtual reality. The custom designs integrated with Adidas supply chain so the shoes were produced and delivered to the consumers home.
The truth is, this project was in the early days of HTC Vive where we had to transform abstract concepts into virtual worlds driving real world business and consumer value.
SPACE WHALES AND CHILDHOOD STORIES
TNB: Amazon 360 Explorer
Who knew Amazon's boxes were secretly spaceships in disguise? TNB did, and we showed the world with the 360 Explorer project. We took Amazon's cardboard and turned it into a universe of possibility – quite literally.
Picture this: a 360-degree video where everything from asteroids to aliens looks like it was cobbled together by a genius kid with too much time and tape. We snuck in more easter eggs than a bunny's annual convention and gave cheeky salutes to the space stories that made us space cadets in the first place.
But wait, there's more! We also crafted how-to videos, because nothing says "customer engagement" like teaching folks to build their own cardboard T-Rex. It was Amazon's first rodeo in experiential video, and boy, did we make it count.
Still have a question?
Prepare to dive into a treasure trove of answers that would make Google jealous.
What kind of innovation capabilities does CRRNT offer for entrepreneurs?
We offer a suite of innovation services, including emerging technology audits, AI product development, XR app creation, multi-sensory training modules, and immersive storytelling. Our services span from ideation and validation to creation and growth, providing end-to-end support for your innovation journey
What makes an ideal innovation partner?
We love working with bold, visionary entrepreneurs who are passionate about driving change and making a positive impact in their industries. Our ideal partners are those who are ready to challenge the status quo, embrace emerging technologies, and have the drive to turn innovative ideas into thriving businesses.
What market sectors does CRRNT specialize in for innovation?
While we're open to innovative ideas across the board, we have a particular passion for and expertise in several underserved industries. These include outdoor lifestyle, conservation, pet, motorsports, first responders, firearms, and hunting. We believe these sectors are ripe for disruptive innovation and we're excited to partner with entrepreneurs who share that vision.
What does your innovation process look like?
Our innovation process is designed to take you from idea to scale as efficiently and effectively as possible. We start with a Scope & Ideate phase to validate your concept, then move into a VALIDATE phase where we build an MVP and rigorously test it. Next, in the CREATE phase, we design and develop your full product or platform. Finally, in the GROW phase, we help you launch, acquire customers, and scale your business.
How do you help entrepreneurs scale innovations?
Scaling is a key part of our innovation process. During the GROW phase, we provide hands-on support to help you bring your product to market, acquire your first customers, and start generating revenue. But we don't stop there. We also help you plan for and execute on your long-term growth strategy, whether that's expanding to new markets, raising additional capital, or building out your team. Our goal is to be your partner not just for the initial launch, but for the entire growth journey.
Answering a Few Questions
Because FAQ's are fun, we've got answers, and a few jokes to boot.
12 min read
The Next Era in Storytelling-- The Immersive Era
Feeling is believing. Dive into the world of touch-sensitive narratives, where every virtual breeze and terrain shift brings stories to life like never before. Discover how haptic technology is revolutionizing outdoor content, allowing you to feel the weight of a backpack, the texture of tree bark, or the resistance of a fish on the line – all from the comfort of your living room.
11 min read
10 Emerging Technology Predictions for Hunting by 2028
Learn how emerging technologies are engaging all five senses to create more immersive, impactful outdoor content and experiences. From the scent of pine forests to the tactile sensation of rocky terrain, explore how multi-sensory storytelling is bridging the gap between digital content and real-world adventures, reshaping how we connect with nature through media.
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