Proudly, a Veteran-Owned Business
Our Venture Studio de-risks the process of starting a new business or transforming an existing one.
Entrepreneurship is an adventure, but that doesn't mean you have to go it alone. We provide the expertise, resources, and hands-on support to help you turn your ambitious vision into a thriving reality, while minimizing the risks and pitfalls along the way.
SERVING THE UNDERSERVED BRANDS AND INDUSTRIES
A Venture Ally for the Tenacious and the Talented
We're not your typical venture studio. We're a collective of unconventional thinkers, experienced problem-solvers, and unapologetic innovators with a spirit of adventure. We do not fund at this point however, we do bring our extensive industry expertise, deep network, and a relentless drive to help you make your mark. We partner with purpose-driven entrepreneurs who are ready to rewrite the rules and make a real impact in underserved industries.
Our playground? Outdoor lifestyle, forward-thinking tech, and first responder solutions. We're passionate about elevating brands that share our love for pushing boundaries, driving fresh thinking, and making a positive impact.
When you join the CRRNT community, you're not just getting an investor - you're getting a partner who's been in the trenches and knows what it takes to succeed. We bring our battle-tested strategies, deep industry connections, and an unwavering commitment to help you blaze your own trail.
If you're an entrepreneur with an audacious vision, unshakable grit, and a hunger to make a real impact in industries that have been overlooked for too long, you've found your allies. Welcome to the CRRNT Venture Studio.
Idea Development
Generate ideas internally, co-developing projects with entrepreneurs seeking early co-founders, strategic partnerships, and transformational growth. We assess market trends, what’s driving change by analyzing industry trends, challenges and the market appetite for ideas generated in this phase.
Validate
Validation is where ideas meet reality. We employ a multi-faceted approach, combining quantitative market analysis with qualitative user feedback. Our team creates minimum viable products (MVPs) to test key assumptions, runs A/B tests to optimize concepts, and leverages predictive analytics to forecast market reception. This thorough process not only validates your idea but often uncovers new opportunities and pivots that can significantly enhance your venture's potential.
Co-Invest
Co-investment is our way of putting our money where our mouth is. We don't just advise from the sidelines; we're in the trenches with you. This means sharing the financial risks and rewards, contributing sweat equity, and leveraging our network and resources to fuel your venture's growth.
Our co-investment model is flexible, adapting to each venture's unique needs and stages of development, ensuring we're always aligned in our pursuit of success.
HOW WE WORK WITH YOU
From Concept to Scale
Launching a successful venture requires more than just a great idea - it takes careful planning, rigorous validation, and the right support at every stage. Our goal is to mitigate the risks associated with your new venture by leveraging our sweat equity and market data.
Our process guides entrepreneurs through the complexities of building and launching a startup. Through meticulous analysis, we generate or strengthen your idea, assess, validate, and prioritize opportunity spaces poised to drive substantial growth for your company.
Create
Creation is where the magic happens. We assemble a dream team tailored to your venture's needs, blending creative firepower with technical expertise. From conceptualizing your brand's visual language to architecting complex technical solutions, we cover all bases. We focus on creating not just products, but entire ecosystems - including leadership structures, operational frameworks, and strategic partnerships. Our creation process is collaborative and iterative, ensuring your vision is at the heart of every decision.
Launch
We approach launches with a 'big bang' mentality, designed to make maximum impact. Our launch playbook includes orchestrating media blitzes, coordinating influencer campaigns, and executing multi-channel marketing strategies. We also focus on the operational aspects, ensuring your supply chain, customer support, and technical infrastructure can handle rapid scaling. Our goal is not just to launch, but to create a sustainable growth trajectory from day one.
Grow
In the growth phase, we shift into high gear. We employ a mix of tried-and-true growth strategies and cutting-edge techniques to accelerate your venture's expansion. This includes developing viral loops, optimizing conversion funnels, and implementing AI-driven personalization. We also focus on building a scalable culture and operational processes that can support rapid growth. Our goal is not just to grow, but to build a sustainable, category-defining business that can thrive in the long term.
FEATURED ENTREPRENEUR VENTURE PORTFOLIO
The Art of Building a Design Studio
As the maiden voyage of CRRNT's Venture Studio for entrepreneurs, we didn't just sign on as investors. We jumped in, rolled up our sleeves, and got to work.
Building a business? That's no walk in the park. Especially when you're dealing with a crew of insanely talented designers and storytellers. It's an art form all its own, a delicate dance of nurturing their creative genius while also making sure the business side of things is on point.
Still have a question?
Prepare to dive into a treasure trove of answers that would make Google jealous.
What sets CRRNT's Venture Studio apart from other venture studios or accelerators?
CRRNT's Venture Studio differentiates itself through its focus on underserved industries, such as outdoor lifestyle, forward-thinking tech, and first responder solutions. We take a hands-on approach, partnering closely with entrepreneurs and providing deep industry expertise, an extensive network, and a data-driven methodology to de-risk and accelerate venture growth. Unlike many other studios, we prioritize sweat equity over capital investment, ensuring our incentives are fully aligned with the success of our ventures.
What kind of entrepreneurs and ventures does CRRNT typically partner with?
CRRNT's Venture Studio partners with daring, unconventional thinkers who are passionate about driving innovation and making a positive impact in underserved industries. We look for entrepreneurs with bold visions, unshakable determination, and a hunger to challenge the status quo and solve real problems.
How does CRRNT's Venture Studio support entrepreneurs if it doesn't provide direct funding?
While CRRNT's Venture Studio does not provide direct capital investment, we offer a comprehensive suite of resources and support that is often more valuable than funding alone. This includes access to our deep industry expertise, strategic partnerships, market data and insights, and hands-on guidance through every stage of the venture building process. We also provide significant sweat equity, offering our services at reduced rates or in exchange for equity, to ensure we have skin in the game and are fully committed to the success of our ventures.
What industries or sectors does CRRNT's Venture Studio focus on?
CRRNT's Venture Studio focuses on underserved industries with significant potential for innovation and impact. Our key areas of focus include outdoor lifestyle, forward-thinking tech, and first responder solutions. We're passionate about elevating brands and ideas that drive positive change in these sectors.
What is CRRNT's approach to equity?
CRRNT's Venture Studio takes a long-term, partnership-driven approach to working with ventures. Rather than providing direct capital investment, we offer significant sweat equity, providing our services at reduced rates or in exchange for equity in the venture. This ensures we are fully aligned with the success of our ventures and have a vested interest in their growth. We work with each venture to structure equity deals that are mutually beneficial and reflective of our level of involvement and value-add.
Answering a Few Questions
Because FAQ's are fun, we've got answers, and a few jokes to boot.
