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HOMESLEEP DELIVERED
Beyond the Snore: Crafting a User-Centric Approach to Sleep Health with Home Sleep Delivered
Client
Home Sleep Delivered
Date
October 2017 - August 2018
Role
Agency Partner
Website
homesleepdelivered.com
Contributors
Chuck Granade
Business Strategist, CEO
Katie D'Amato
Digital Strategist
Lando Febuary
Creative Director
Ryan Scott
UX Designer
Jefe Birkner
Search & Keyword Strategist
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Relationship Summary
I'll be honest; HomeSleep Delivered marked my very first experience with a Sleep Apnea client. The world of Sleep Apnea presented unique challenges and opportunities, and our team was eager to explore uncharted territory. We all found ourselves sleeping better after this project too.
One of the early owners of VOXX Exhibits liked the strategic approach and results we were getting so he brought us into two other businesses, HomeSleep Delivered and VieMed.
Home page at launch
Our partnership with Home Sleep Delivered resulted in a transformative journey for the brand. By fusing market research, immersive workshops, and a robust brand framework, we helped Home Sleep Delivered redefine their identity in the competitive sleep apnea industry. The strategic recommendations set them on a path towards enhanced brand recognition, improved customer engagement, and increased market share.
CRRNT is proud to have played a pivotal role in Home Sleep Delivered's journey to becoming a market leader. We believe that successful transformation isn't just about change; it's about strategic change that aligns with the heart and soul of a business.
Our mission was clear - to recommend innovative product and platform concepts that would leverage technology to revolutionize the HomeSleep Deliverered digital landscape and elevate the overall customer experience. We understood that in today's fast-paced world, embracing technology is key to staying ahead in any industry
Client Workshop, Additional Research
Collaboration was key. We organized intensive workshops with the Home Sleep Delivered team to gain a holistic understanding of their aspirations and vision. These sessions allowed us to align our strategy with their objectives seamlessly. Additionally, we conducted further research to refine our insights and ensure that our recommendations were grounded in data-driven insights.
Brand Framework & Strategic Recommendations
Armed with invaluable insights, we crafted a tailored set of strategic recommendations for Home Sleep Delivered. This included a comprehensive Brand Framework that would not only strengthen their market position but also resonate deeply with their target audience. Our strategy encompassed positioning, messaging, visual identity, and market tactics.
Uncovering Innovation Opportunities
Diving deep into market research, businesses, and our clients' customers often uncovers hidden gems - innovation opportunities. HomeSleep Delivered was no exception. As we delved into the intricacies of the sleep apnea industry, we identified the potential for innovation that could enhance the lives of many.
OUR STRATEGIC CAFFEINE SHOT FOR HOME SLEEP DELIVERED
Waking Up the Sleep Testing Industry
Our journey with Home Sleep Delivered began with a deep dive into their industry landscape. We immersed ourselves in the world of sleep apnea testing and treatment, gaining insights into the unique challenges and opportunities it presented. This comprehensive market research formed the bedrock of our strategic approach.
HOW WE TURNED ZZZZZ’S INTO DREAMY ORGANIC TRAFFIC
From Nightmares to Sweet SEO Dreams
We believe that true transformation goes beyond the surface. Sometimes, it's about identifying innovation opportunities that can reshape industries. Our partnership with HomeSleep Delivered was a testament to this philosophy. Notably, this was my first venture into the world of Sleep Apnea, and it turned out to be a journey filled with insights to last a lifetime.
Unearthing SEO Gold
Our journey began with a commitment to excellence. We initiated the project with comprehensive SEO research and keyword recommendations. By prioritizing SEO right from the start, we ensured that our content strategies, copywriting, and messaging were optimized to resonate with our target audience. It's all about setting the stage for success.
A Blueprint for Communication
The messaging framework we created served as a beacon for HomeSleep Delivered's communication strategy. It provided the necessary guidance on tone, voice, and copy snippets across various touchpoints - from the website to email replies and chatbots. This lightweight artifact was instrumental in shaping the brand's narrative.
The Digital Transformation:
Our collaboration with HomeSleep Delivered also involved a significant digital overhaul. While there was an attempt to persuade Casey to rebrand, we decided to maintain the brand's colors, creating a visually striking impact centered around captivating photographic styles capturing people experiencing better sleep. The strategy was not to push products or sleep apnea tests aggressively but to make them readily available when users needed them.
Custom Web Flows for Enhanced UX
We designed custom web flows, directing users to a sleep apnea home test after completing an online screening for symptoms. This streamlined approach ensured that users could take informed actions easily.
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TURNING HOME SLEEP TESTS INTO A DIGITAL WALK IN THE PARK
Designing User-Centric Digital Platform and Sleep Apnea Test
Digitally, we embarked on a journey focused on the user. Our UX process began with wireframes, drawing insights from client workshops, market research, and industry best practices. These wireframes laid the foundation for rapid prototyping, enabling us to prioritize content and meet the site's KPI goals.
Extending the Reach
With the digital design in place, we extended the brand's identity to social media platforms, including LinkedIn and Facebook, by crafting engaging header graphics. We also revamped email templates, business cards, and executive presentations, ensuring a consistent and impactful brand presence across all touchpoints
A Catalyst for Innovation
Our deep dive into market research and HomeSleep Delivered's customer base sparked innovation. Admittedly, this was my first foray into the world of sleep apnea, but it ignited a creative spark. We recommended a range of innovative product and platform concepts harnessing technology to elevate HomeSleep Delivered's digital landscape and overall customer experience.
Conclusion
Our collaboration with HomeSleep Delivered was a testament to the power of comprehensive transformation. From SEO research to UX design and digital branding, we left no stone unturned. We didn't just meet their needs; we crafted a future-ready roadmap for success. HomeSleep Delivered is now equipped to make a lasting impact in the sleep apnea industry, and at CRRNT, we couldn't be prouder of the journey we embarked on together.
Breathing Life into a Sleepy Brand
Witness the awakening of a sleep health brand. This gallery captures our process of revitalizing Home Sleep Delivered's identity and website, turning a drowsy website into eye-opening experiences that resonate with users seeking better rest.