Proudly, a Veteran-Owned Business
Digital and Loyalty
Innovation and Technology
Business Building and Consulting
Branding and Marketing
BUSINESS BUILDING AND CONSULTING
Staying in the Rut
Coming Soon...
Chuck Granade
10 November 2024
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7 min read
INNOVATION AND TECHNOLOGY
The Top GenAI Tools for Entrepreneurs and Enterprises
While everyone else is writing think pieces about AI taking over the world, we’ve been putting the latest GenAI tools through their paces. From creating content that connects to generating videos that convert, these are the tools turning businesses into powerhouses. No techno-babble, just real solutions that work.
Chuck Granade
09 November 2024
12 min read
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BUSINESS BUILDING AND CONSULTING
Agencies are everywhere—but value isn’t
Not all agencies are created equal. Finding real value feels like searching for a unicorn. We're exposing why more options have led to less satisfaction and how to spot the difference between agencies that talk a big game and those that actually deliver. Through real-world case studies of both scrappy startups and enterprise giants, we reveal what true agency value looks like in today's market.
Chuck Granade
09 November 2024
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09 min read
BRANDING AND MARKETING
The Brand Evolution of Guardian Pet Foods to NOBL Foods
Sometimes, building a great product isn't enough – your brand needs to be just as innovative. Follow the transformation of Guardian Pet Foods from a utilitarian brand to NOBL, a disruptive force in pet nutrition. It's a story of research-backed rebranding, a distinctive 'nose' logo that turned heads, and how sometimes you need to kill your darlings (or at least your boring packaging) to truly stand out.
Chuck Granade
08 November 2024
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11 min read
CUSTOMER LOYALTY
Why Customer Loyalty Matters and 5 Things Every Company Should Do
Let's face it – getting customers is hard, but keeping them is harder. We're ditching the loyalty program playbook to reveal what actually drives customer retention in today's market. From real-world wins to epic fails, we're breaking down the five non-negotiables that turn one-time buyers into die-hard fans. Because in a world of endless options, loyalty isn't given – it's earned.
Chuck Granade
07 November 2024
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11 min read
BRANDING AND MARKETING
How Brands can Stand Out in a Crowd
Forget everything you've heard about 'disrupting the market' – this is about being deliberately different. Through real-world examples and proven strategies, we're showing you how to build a brand that doesn't just join the conversation but owns it. No recycled advice, just practical ways to make your brand impossible to ignore.
Chuck Granade
06 November 2024
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7 min read
MARKETING
Total Archery Challenge Campaign Concept
A made-up, SMB-friendly, location-based marketing campaign for the MTN OPS Total Archery Challenge using beacons, targeting, wearable data.
Chuck Granade
09 Jun 2018
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7 min read
INNOVATION AND TECHNOLOGY
The Next Era in Storytelling, the Immersive Era
The Immersive Era of storytelling uses VR/MR /XR combined with Artificial Intelligence and haptics to more deeply immerse viewers into story. Multi-sensory immersion is a perfect path for the natural story every outdoor, conservation and hunting adventure provides.
Chuck Granade
08 June 2018
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10 min read
MARKETING
Personalized Marketing
Confusion doesn’t result in better marketing. Build your online brand through personalized approach to marketing. This post covers beacons, wearables, data, and campaigns.
Chuck Granade
05 June 2018
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6 min read
BRANDING
Brand Retooling
If your brand been hitting snooze for too long comfortably stacking up reasons not to modernize, it’s time to get up. Your agency partner has a cup of coffee waiting for you. Part 2 of 3 covers your online brand, demographics, marketing automation, search, video, and introduces body-hacking.
Chuck Granade
20 May 2018
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8 min read
INNOVATION
10 Emerging Technology Predictions for Hunting by 2028
If after reading Robots and Hunting, part 1 or you think the notion of Emerging Technology significantly influencing hunting is still crazy talk and straight out of Will Smith’s film “I Robot”, you’d be closer to reality than you’d believe.
Chuck Granade
01 January 2018
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7 min read
INNOVATION
Robots & Hunting
Never before has our storied tradition of hunting rooted in ethics, hard work, and balanced conservation been so threatened by such a well-camouflaged foe; emerging technologies.
Chuck Granade
01 November 2017
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11 min read
SPARK: AMPING UP YOUR BUSINESS IQ
OHM MY! HIGH VOLTAGE PERSPECTIVES
Welcome to SPARK, where we're always positively charged about negative space, obsessed with future trends and technologies. Our articles are like a Tesla coil for your mind - electrifying, slightly dangerous, and guaranteed to make your hair stand on end with excitement.
INNOVATION AND TECHNOLOGY
The Rise of AI in Hunting
The tech tsunami is hitting the hunting world, whether traditionalists like it or not. From AI-powered trail cameras to predictive animal behavior models, we're cutting through the noise to show what this evolution really means for hunters. It's about finding the sweet spot between honoring traditions and embracing innovations that actually make a difference.
Chuck Granade
11 November 2024
•
8 min read
