OUR FAQ BANK

All the answers you never knew you needed, plus a few you didn't even know to ask.

Are you AI?

We’re humans. We use some machine learning, AI, gen-AI, and automation as business productivity tools to save time where we can, passing those savings onto you. However, AI is not for visual ID, storytelling, or content creation until vetted through our humanoids.

Am I talking to humans on your website or AI?

Sometimes, it’s AI. We automate WIKI’s and commonly asked questions about CRRNT, my business model, or the ideal requirements to engage.

Does CRRNT provide Community Management services for Social Media?

No. We do provide social channel audits, social (and channel) strategies, campaign concepts, social media content, and ads but do not monitor chat, channels or the community.

Do you accept bitcoin as payment?

Situationally, yes. Up to 25% of payments could be accepted in bitcoin. Terms and Conditions apply. Subject to mutually agreed upon scope and terms but typically in our co-investing ventures, not project engagements.

Dive into the Deep End of Knowledge

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

How fast do you deliver?

I can’t promise miracles but sometimes they do happen. We’ll set and keep delivery calendars updated.

Why do companies use experiential marketing?

The goal of experiential marketing is to ensure lasting impressions on consumers that will lead to brand loyalty down the line. These experiences should create a big impression that the people want to share with others. It’s not about advertising - it’s about letting consumers understand what their eyes would be like with the product.

What is an example of experiential marketing?

Examples of experiential marketing include business events, festivals, award ceremonies, and activities at trade shows. Unique experiences that fit the brand are key to experience marketing.

What is an experiential marketing agency?

Experiential marketing is a type of marketing that involves live events and real-life experiences. The big benefit to hiring an experiential marketing agency is that the marketing engages customers through branded experiences and live events.

What are your rates?

My rates are average my expertise and industry but every engagement is different and my prices reflect this reality. I look to invest in

How do you staff and scale for projects?

When we need to scale, we reach into a global community and expertise of known, designers, strategists, technologists and senior consultants.

Do you have Unity developers?

No. We do not have Unity developers on staff however, CRRNT scales based on the approved scope leveraging a distributed workforce. We can find teams quickly and have outsourcing partners.

What eCommerce platforms does CRRNT support?

We’ve designed and developed custom commerce solutions on Shopify and SquareSpace. Check out our portfolio for work samples.

How long does it take to see results from implementing a loyalty program?

The timeline for designing and launching a loyalty program can vary significantly depending on the complexity of the program, the size of your customer base, and the technical infrastructure required. That said, we pride ourselves on being agile and efficient. For a mid-sized client with a straightforward program concept, we can often go from initial strategy to full launch in as little as 8-12 weeks. For larger, more complex engagements, it's more likely to be a 4-6 month journey. Regardless of the timeline, you can expect regular communication and milestone check-ins throughout the process.

What industries does CRRNT have experience with for loyalty programs?

We've designed and launched successful loyalty programs for clients across a wide range of industries, including retail, eCommerce, consumer packaged goods, media, agencies, hunting, and more. No matter what sector you're in, the fundamental principles of fostering customer loyalty remain the same - and that's where our expertise lies. That said, we do have particularly deep experience in outdoor lifestyle, pet, motorsports, and other passion-driven categories.

What kind of results can I expect from a CRRNT loyalty program?

The specific results will depend on your unique business and the goals of your program. However, our clients typically see significant increases in key metrics like repeat purchase rate, customer lifetime value, and net promoter score. We've helped clients boost annual revenue by as much as 20% through strategic loyalty initiatives. The key is that we set clear, measurable objectives upfront and then design a program optimized to deliver against those objectives.

What kind of innovation capabilities does CRRNT offer for entrepreneurs?

We offer a suite of innovation services, including emerging technology audits, AI product development, XR app creation, multi-sensory training modules, and immersive storytelling. Our services span from ideation and validation to creation and growth, providing end-to-end support for your innovation journey.

What market sectors does CRRNT specialize in for innovation?

While we're open to innovative ideas across the board, we have a particular passion for and expertise in several underserved industries. These include outdoor lifestyle, conservation, pet, motorsports, first responders, firearms, and hunting. We believe these sectors are ripe for disruptive innovation and we're excited to partner with entrepreneurs who share that vision.

What does your innovation process look like?

Our innovation process is designed to take you from idea to scale as efficiently and effectively as possible. We start with a Scope & Ideate phase to validate your concept, then move into a VALIDATE phase where we build an MVP and rigorously test it. Next, in the CREATE phase, we design and develop your full product or platform. Finally, in the GROW phase, we help you launch, acquire customers, and scale your business.

How does CRRNT structure its pricing for innovation engagements?

We offer several flexible pricing options for our innovation engagements. These can include a mix of fixed project fees, hourly rates, and even equity partnerships in some cases. Our goal is to find a model that aligns our incentives, shares risk and reward, and gives your venture the best chance of success. We're always happy to have an open conversation about what pricing structure makes the most sense for your specific situation.

How do you help entrepreneurs scale innovations?

Scaling is a key part of our innovation process. During the GROW phase, we provide hands-on support to help you bring your product to market, acquire your first customers, and start generating revenue. But we don't stop there. We also help you plan for and execute on your long-term growth strategy, whether that's expanding to new markets, raising additional capital, or building out your team. Our goal is to be your partner not just for the initial launch, but for the entire growth journey.

What sets CRRNT apart from other consulting firms or agencies?

What sets CRRNT apart is our unique blend of strategic consulting, creative problem-solving, and hands-on execution. We don't just provide high-level advice – we roll up our sleeves and work alongside your team to drive real, measurable results.

We also bring a diverse range of expertise across industries and disciplines, allowing us to tackle complex challenges with a holistic, innovative approach.

How does CRRNT ensure the quality and consistency of deliverables?

Quality and consistency are top priorities for us. We employ a rigorous quality assurance process that includes regular check-ins, milestone reviews, and comprehensive testing. Our team also follows strict internal guidelines and best practices to ensure every deliverable meets our high standards.

How does CRRNT handle communication and reporting throughout the project?

Clear, consistent communication is essential to our process. We establish regular touch points and reporting cadences tailored to your preferences. This may include weekly status calls, monthly executive summaries, and real-time access to project management tools. Speaking of tools, we primarily use Slack, Zoom, Loom, JIRA, Google Cloud, and Trello for project collaboration, along with others.

Our goal is to keep you informed and engaged every step of the way.

What sets CRRNT's Venture Studio apart from other venture studios or accelerators?

CRRNT's Venture Studio differentiates itself through its focus on underserved industries, such as outdoor lifestyle, forward-thinking tech, and first responder solutions. We take a hands-on approach, partnering closely with entrepreneurs and providing deep industry expertise, an extensive network, and a data-driven methodology to de-risk and accelerate venture growth. Unlike many other studios, we prioritize sweat equity over capital investment, ensuring our incentives are fully aligned with the success of our ventures.

How does CRRNT's Venture Studio support entrepreneurs if it doesn't provide direct funding?

While CRRNT's Venture Studio does not provide direct capital investment, we offer a comprehensive suite of resources and support that is often more valuable than funding alone. This includes access to our deep industry expertise, strategic partnerships, market data and insights, and hands-on guidance through every stage of the venture building process. We also provide significant sweat equity, offering our services at reduced rates or in exchange for equity, to ensure we have skin in the game and are fully committed to the success of our ventures.

How does CRRNT's data-driven approach help de-risk ventures?

CRRNT's Venture Studio leverages extensive venture capital and startup data to meticulously analyze market trends, identify high-potential opportunities, and guide strategic decision-making. By grounding our approach in data and rigorous validation, we help entrepreneurs minimize risks and maximize their chances of success.

What industries or sectors does CRRNT's Venture Studio focus on?

CRRNT's Venture Studio focuses on underserved industries with significant potential for innovation and impact. Our key areas of focus include outdoor lifestyle, forward-thinking tech, and first responder solutions. We're passionate about elevating brands and ideas that drive positive change in these sectors.

How can CRRNT's Venture Studio help with access to funding or investment?

While CRRNT's Venture Studio does not provide direct funding, we can help ventures access our network of venture capital firms, angel investors, and strategic partners. In some cases, we may make introductions or provide guidance on fundraising and investor relations. However, our primary focus is on providing the hands-on support, expertise, and sweat equity that ventures need to succeed, rather than direct capital investment.

What is CRRNT's approach to equity?

CRRNT's Venture Studio takes a long-term, partnership-driven approach to working with ventures. Rather than providing direct capital investment, we offer significant sweat equity, providing our services at reduced rates or in exchange for equity in the venture. This ensures we are fully aligned with the success of our ventures and have a vested interest in their growth. We work with each venture to structure equity deals that are mutually beneficial and reflective of our level of involvement and value-add.

How does CRRNT's Venture Studio help with talent acquisition and team building?

CRRNT's Venture Studio recognizes that a strong team is critical to the success of any venture. We leverage our extensive network and industry partnerships to help our portfolio companies identify, attract, and retain top talent. We also provide guidance on organizational structure, culture building, and leadership development to ensure our ventures have the right team in place to scale.

How does CRRNT's Venture Studio measure success, and what are some notable portfolio successes?

At CRRNT's Venture Studio, we measure success through a combination of venture-specific metrics and broader impact. This includes factors such as revenue growth, market traction, and successful exits, as well as the positive impact our ventures have on their industries and communities. While we keep the specifics of our portfolio successes confidential, we have a strong track record of partnering with game-changing ventures and driving meaningful outcomes.

What types of businesses is the CRRNT Business Building package best suited for?

Our Business Building package is designed for ambitious small businesses and entrepreneurs looking to scale, transform, and achieve growth. Whether you're a scrappy startup ready to expand or an established small business looking to evolve, our suite of services can be tailored to your growth goals and business challenges.

What kind of entrepreneurs does CRRNT typically work with?

At CRRNT, we partner with bold, visionary entrepreneurs who are ready to shake up their industries with groundbreaking ideas and disruptive technologies. Whether you're a scrappy startup founder or an established business owner looking to innovate, if you've got the drive and the audacity to create something truly game-changing, we want to work with you.

What kind of results can I expect from the "Innovate & Disrupt" package?

The outcomes of the "Innovate & Disrupt" package will vary depending on your specific project and goals, but some common results our clients have achieved include successful validation of their disruptive concept, development of a compelling MVP or prototype, significant growth in customer acquisition and revenue, and establishment of a strong competitive advantage in their market through the strategic use of emerging technologies.

How does CRRNT help with go-to-market and growth strategy?

In the Grow phase of our engagement, CRRNT will be your partner in bringing your validated innovation to market and scaling it for long-term success. We'll work with you to develop a comprehensive go-to-market strategy, including target market segmentation, positioning, pricing, and distribution. We'll also help you implement growth marketing initiatives to drive customer acquisition and retention, as well as provide guidance on building a world-class team and optimizing your operations for scale.

What level of involvement is required from my team during an "Innovate & Disrupt" engagement?

We believe in a highly collaborative partnership model, where your deep involvement and domain expertise are critical to the success of your innovation project. While CRRNT's team will drive the strategic direction and hands-on execution, we'll work closely with you at every stage to ensure alignment, gather your insights and feedback, and empower you with the skills and knowledge to continue driving innovation long after our engagement ends.

What is the difference between Managed Services and Staff Augmentation?

We’re typically cheaper, pay our employees more, provide full benefits, and have a killer culture which helps promote retention. We engage longer term client contracts to prevent turnover and hire team members that can eventually move to full time employment by the client. Staff Augmentation is about the contract; short- or long. We’re about the relationships and building Managed Services for longevity.

What’s the minimum team size and length of engagement for Managed Services?

5 full time crew for six months although the vast majority of engagements we seek are 12 months in length. This provides a good runway for full-time comments from crew.

Do you provide European Managed Services teams or just North American?

Yes. The New Blank has crew members in Germany and Europe. We use Employer of Record (EOR) outsourcing partners that handle all international pay, benefits, taxes and country compliance requirements. We do not have offices or the overhead that accompanies it, our teams are fully remote, fully distributed.

What about single individual contributors or fractional creative leadership?

Generally, we do not provide fractional executive consulting leadership however, it’s been done as part of an equity swap for services. If you’d like to discuss either scenario, give us a shout.

What types of workflows do your managed services support?

Video game eCommerce marketing consulting, live action video production, and post-production services. In all, we provide design, video production, animation, and video game eCommerce marketing consulting.

What pricing models are available for enterprise clients?

We offer three main pricing models for enterprise engagements: hourly, fixed-fee, and retainer. Hourly is best for ad-hoc support or fluid requirements, fixed-fee is ideal for projects with clear scope, and retainer is suited for ongoing, dedicated support.

How does CRRNT handle billing and payments?

For hourly and retainer engagements, we typically bill monthly or bi-monthly based on the time logged or the agreed-upon retainer amount. For fixed-fee projects, we usually set up a payment schedule based on milestones or deliverables. We're flexible and can work with your preferred billing and payment processes.

What does the scoping & pricing process look like?

Our prices projects based on several factors, including the complexity of the work, the resources required, the timeline, and the value delivered. We work closely with our clients to understand their needs and craft a pricing structure that aligns with their budget and goals.

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