Proudly, a Veteran-Owned Business
GET WHAT YOU GIVE
You don’t give loyalty to get loyalty in return. You do it simply because it’s the right thing to do.
CUSTOMER ENGAGEMENT, LOYALTY & RETENTION
Create Lifelong Customers
Like any relationship, gaining a customer’s trust takes time. It’s a journey, not a sprint. From initial contact to conversion and beyond, your brand must weave a tapestry of meaningful interactions that go far beyond a single ad or campaign. It's about creating a consistent, value-driven experience that resonates with your audience at every touchpoint.
At CRRNT, we leverage the power of past behavior – the most reliable predictor of future actions – to transform your existing customers and engaged email subscribers into passionate brand advocates. Through meticulously crafted, relevant content , and personalized engagement strategies, we don't just aim for repeat purchases. We cultivate an ecosystem where customers feel valued, understood, and connected, naturally evolving into high-value, lifetime brand evangelists who not only choose your brand consistently but enthusiastically share their positive experiences with others. This approach doesn't just build a customer base; it creates a community of loyal supporters who see your brand as an integral part of their lives.
WHAT YOU NEED TO BUILD LOYALTY
The Backbone of Loyalty
Our meticulously crafted customer loyalty programs yield mutual benefits for both companies and customers alike. They bolster customer engagement and retention, encouraging prolonged usage of your product or service, contribute to increased customer lifetime value (LTV), resulting in long-term revenue growth, and serve as a tool for personalized marketing, facilitating tailored communications based on individual preferences and behaviors.
Our POV is each loyalty program needs to uniquely tied to the distinctive aspects of your brand, product, and customers, the sections below are a great start.
Brand Relatability & Trust
In a world saturated with choices, brand relatability and trust are the cornerstones of customer loyalty. We help you craft a brand persona that resonates with your target audience, creating emotional connections that go beyond transactions. By consistently delivering on your brand promises and maintaining transparency, we build a foundation of trust that turns casual customers into devoted brand advocates. Our strategies ensure your brand becomes a familiar friend in the marketplace, one that customers instinctively turn to and trust implicitly.
Audience Insights
Understanding your audience is the key to unlocking lasting loyalty. We dive deep into data analytics, customer behavior patterns, and market trends to paint a comprehensive picture of who your customers are and what drives them. By segmenting your audience based on experience levels, preferences, and behaviors, we create targeted strategies that speak directly to each group's unique needs and desires. This granular approach allows us to craft personalized experiences that make each customer feel seen, understood, and valued.
Determining the Right Incentive
Not all rewards are created equal. We believe in crafting incentives that align perfectly with your brand values and resonate deeply with your audience. Our approach goes beyond simple point systems or discounts, focusing on creating value that enhances the overall customer experience. Whether it's exclusive access, personalized services, or community-building initiatives, we design incentives that not only encourage repeat business but also strengthen the emotional bond between customer and brand, making loyalty feel natural and rewarding.
Personalization
In the age of information overload, personalization is the beacon that guides customers back to your brand. We leverage advanced data analytics and AI-driven insights to tailor every interaction to the individual customer's preferences, behavior, and history with your brand. From customized product recommendations to personalized communication across all channels, we create a unique journey for each customer. This bespoke approach not only enhances the customer experience but also significantly boosts engagement, conversion rates, and long-term loyalty.
NOBL FOODS CUSTOMER LOYALTY PROGRAM, EXPLAINED
Too Cool for Kibble:
Kibbles Anonymous
CRRNT developed Kibbles Anonymous (KA) to be an exclusive loyalty club. One that incentivized pet parents to kick the kibble buying habit and celebrated better nutritional choices for doggies around the world! Initially, Kibbles Anonymous was designed as a multi-tiered loyalty club providing rewards based on buying thresholds.
Without question, the initial program success and how it was received was due the tremendous upfront work on the brand, brand platform, messaging and how it worked together with imagery to convey the same unique attitude as the brand. Kibbles Anonymous has since softened on it’s core loyalty focus in order to merge it with newsletter email acquisition.
HOW WE BUILD GREAT CUSTOMER LOYALTY PROGRAMS
Our Winning Formula
We transform insights into impactful loyalty programs through a meticulous six-step approach, tailored to drive increased repeat purchases, higher average order values, and reduced churn rates, ultimately maximizing customer lifetime value (LTV). We deliver results that elevate businesses beyond conventional loyalty strategies.
Audit & Inputs
We begin by putting your brand under the microscope, conducting a thorough audit that uncovers hidden strengths and potential pitfalls. This forensic examination, coupled with stakeholder inputs, provides the raw material for our loyalty alchemy.
Getting to know your Customer
Armed with data, we embark on a journey to understand your customers at a molecular level. Through advanced segmentation and journey mapping, we uncover the motivations, pain points, and desires that drive your audience.
Framework Recommendations
Like master chefs, we take our carefully gathered ingredients and craft a recipe for loyalty success. Our CX framework recommendation is the secret sauce that will make your program irresistible to customers.
Design & Development
This is where art meets science. Our design team crafts the visual and verbal identity of your loyalty program, while our developers work their magic to create a seamless, engaging user experience.
Test & Optimize
We believe in measure twice, cut once. Our rigorous testing phase with a focus group of real customers helps us identify and iron out any kinks, ensuring your program launches at peak performance.
Launch & Analyze
Lights, camera, action! We launch your program with a bang, clearly communicating its benefits to your audience. Then, we switch to analyst mode, constantly monitoring and adjusting to ensure ongoing success.
Still have a question?
Prepare to dive into a treasure trove of answers that would make Google jealous.
How long does it take to see results from implementing a loyalty program?
While every brand's journey is unique, most of our clients start seeing tangible results within the first quarter post-launch. Early indicators often include higher engagement rates and increased purchase frequency. However, the real magic happens over time – we've seen transformative results in customer retention and brand advocacy typically emerge within the first year, with benefits compounding thereafter.
What industries does CRRNT have experience with for loyalty programs?
We've got a knack for loyalty across the board! From enterprise to boutique entrepreneurs we've dipped our toes in numerous industries. Some of our standout projects include programs for tech startups, established CPG brands, luxury travel companies, and everything in between. No matter your industry, we bring a fresh perspective backed by cross-sector experience.
What kind of results can I expect from a CRRNT loyalty program?
Expect your customers to become your biggest fans! Our loyalty programs have driven up to 40% increases in repeat purchase rates, 50% boosts in referral traffic, and substantial improvements in Net Promoter Scores. Beyond the numbers, you'll gain invaluable customer insights, enabling hyper-personalized marketing that further fuels growth. The bottom line? A more profitable, sustainable business with a tribe of loyal customers singing your praises.
How long does it typically take to launch a loyalty program with CRRNT?
We like to move at the speed of your business! While our sweet spot is a 12-16 week launch timeline, we're all about flexibility. Some clients prefer a phased approach, starting with a basic program in 2 months and iterating over time. Others opt for a more comprehensive build, which might take 5-6 months. We'll work with you to find the perfect balance of speed and thoroughness for your unique needs.
What kind of loyalty programs does CRRNT specialize in?
We don't do cookie-cutter at CRRNT – our specialty is crafting loyalty programs as unique as your brand. Whether it's a community-driven program that turns customers into brand ambassadors, a data-driven system that delivers hyper-personalized rewards, or an innovative hybrid that blends digital and physical experiences, we've got you covered. Our sweet spot? Programs that make your customers feel like VIPs while driving real business results.
Answering a Few Questions
Because FAQ's are fun, we've got answers, and a few jokes to boot.
VOXX Exhibits: Business Transformation and Market Launch
helped VOXX Exhibits break free from franchise constraints and establish itself as an independent force in the exhibition industry. Starting with intensive strategy workshops, we developed everything from their new name and identity to market positioning and expanded service offerings.
This partnership has evolved into an ongoing collaboration, with CRRNT serving as a strategic advisor and co-pitch partner, proving that sometimes the best way to build a business is to tear up the franchise playbook and write your own.
Accenture Strategy: Visualizing the Future of Finance
We collaborated with Accenture Strategy to introduce Intelligence Market, a future AI-powered decision-making platform for c-suite finance leaders. Our role encompassed market research, brand strategy, product branding, and messaging, culminating in a custom digital experience that extended The New Blank's 3D video of an AI brain.
Inspired by Netflix's interface, we created an engaging, horizontally scrolling bladed UI that allowed users to interact seamlessly with the platform's features.
FEATURED PORTFOLIO
Success for Any Sized Venture
We transform abstract ventures and future businesses into high quality products, innovative experiences, and brands people love.