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ACCENTURE: THE INTELLIGENCE MARKET
Beyond Spreadsheets: Architecting an Interactive Experience for Accenture's Global Clientele
Client
Accenture Strategy
Date
June - December 2023
Role
Agency Partner
Contributors
Chuck Granade
Business Strategist
Pete Gade
Content Strategist
Brandon Gano
Interactive Developer
Bo Geddes
Creative Director
Joe Smelcer
Content Strategist
Lando Febuary
Creative Director
Marcus Kulik
Technical Artist, 3D
Jefe Birkner
Keyword, Search Strategist
Relationship Summary
Every great partnership has a story, and CRRNT's collaboration with Accenture Finance is no exception. It all started with The New Blank (TNB), a venture studio partner, and long-time ally of CRRNT. TNB had delivered a few projects for Accenture; the first involved bringing the future of finance to life through for the iDay project - a 3D animated spectacle that left Accenture hungry for more.
Impressed but not satisfied, Accenture threw down the gauntlet. They challenged TNB to dream bigger, to create something that would make artificial intelligence tangible, to let users fly through the very synapses of an AI brain. It was a tall order, even for the creative geniuses at TNB.
That's when TNB made a call that would change everything. They brought CRRNT into the mix, knowing that this project needed more than just pretty pictures - it needed strategic digital prowess. And just like that, CRRNT found itself at the heart of Accenture's most ambitious finance visualization project yet.
MAKING BIG DATA LOOK SEXY FOR CFO'S
Build a Web Experience that Speaks to Nerdy CFO’s
Intelligence Market is one Accenture Finance product launched into market targeting Chief Financial Officers (CFO) with a suite of intelligent, decision making tools for enterprise organizations.
The Intelligence Market is the decision-making platform built for leaders in finance. Intelligence Market uses data science, machine learning and AI to provide predictive insights; revealing trends, revenue drivers, and growth opportunities that may otherwise remain hidden.
Our role was to create a digital experience aligned to the strategic positioning of the product. The overarching scope included market research, brand strategy, product branding, product messaging & custom digital experience that extended the visual story The New Blank (TNB) had begun building.
The clients were looking for a web interface resembling the Netflix web UI at the time, a bladed, clickable interaction.
OUR STRATEGIC ASSAULT ON BORING BUSINESS INTELLIGENCE
Turning Financial Data into Financial Dynamite
When Accenture Finance tapped us for Intelligence Market, we didn't just dip our toes in - we dove headfirst into a sea of category research, input docs, and client collaboration. The result? A brand positioning and strategic recommendations deck that packed more punch than a double espresso.
We didn't just think outside the box; we rebuilt the box from scratch. Focusing on tablet and desktop experiences, we crafted a digital playground where financial bigwigs could make multi-million dollar decisions with the swipe of a finger. This wasn't just a facelift for financial data - it was a full-body transformation, turning Intelligence Market into the coolest kid on the CFO block.
THE NEW BLANK CASE STUDY
TNB's Case Study
Picture this: Accenture comes to TNB with a half-baked idea for a video about their fancy new tech. They've got some scribbles on a napkin (okay, maybe a PowerPoint), but they needed the crew to turn it into something that doesn't put people to sleep faster than an earnings report.
Challenge accepted.
We turned their tech tale into a visual blockbuster that'd make Michael Bay jealous. Boom! That's how CRRNT does enterprise tech, folks. No snooze-fests allowed.
Accenture's AI Brain
Here's how The New Blank (TNB) turned boring old enterprise tech into a visual feast that'd make even the most stoic CFO drool.
OUR BATTLE TO BUILD THE IMPOSSIBLE UI FOR ACCENTURE
Horizontal Scrolling? Challenge Excepted.
When Accenture said "Make it like Netflix," we didn't just nod and smile - we strapped on our creative jetpacks and blasted off. We cooked up six visual directions, narrowed it down to four showstoppers, and presented them with more flair than a magician pulling a rabbit out of a hat.
Horizontal scrolling? At the time, it was the UI equivalent of herding cats, but we made it purr. We kept our dev team in the loop from day one, making sure our pixel-perfect designs didn't melt their brains. From wireframes to motion studies, iconography to custom web development, we left no stone unturned and no pixel unpolished. And just to show off, we whipped up some interactive video ads for LinkedIn and Facebook that made scrolling past them practically impossible.
The result? An immerisive financial web experience so slick, even your teenager would want to play with it. We admit, it's much easier to develop a site like this nowadays.
Where Data Meets Interaction Design
Step into the visual wonderland we crafted for Accenture's Intelligence Market. From sleek web screens to eye-popping iconography, strategic wizardry to design sorcery, this gallery reveals some of the digital eye candy that even the most numbers-averse can't resist.
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