Proudly, a Veteran-Owned Business
Discover how we transformed an innovative pet nutrition product into a fully-fledged brand. From naming to digital design, we engineered every element to reflect NOBL's one-of-a-kind approach to pet wellness.
HAND-CRAFTING A BRAND IDENTITY FROM SCRATCH
Brand Development, ID, Messaging
Delivery slides and assets during our naming, brand development & visual identity, messaging framework, integrated go-to-market north American marketing plan
Exploring The Wordmark
The co-founders and newly defined NOBL name stands for something, a different approach to nutrition for pets. A brand expressing a noble, no nonsense, and no bullshit approach to dog food needed a wordmark to reflect the same. At the same time, we were not aiming for irreverence or overtly ‘in your face’.
We feel it’s prudent to explore in black and white, especially given the rapid iteration we were doing to hit dates and launch the brand at Global Pet Expo. We began playing around with the idea of the nose in an integrated way with the wordmark. Eventually, the nose warranted it’s own creative exploration.