Proudly, a Veteran-Owned Business
Client Relationship History
Explore our journey with NOBL Foods and their impact on the food industry.
Client
NOBL Foods
Date
Dec 2019 - Dec 2020
Role
Agency of Record
Website
OUR TWO YEAR TRANSFORMATION TIMELINE
Our Tale of Strategic Brand Building
Take a journey through our company's history and see the key events and milestones that have shaped us into who we are today.
June-December 2020
Brand architecture; Guardian Pet Foods/NOBL Foods/Dog Almighty/Cat Almighty - Dog Almighty visual ID, logo exploration, website design, development & copy, Can Pet video, social & search ads, keyword optimization, Shopify automation sequence development, noblfoods.com Shopify eCommerce launch & bug fixes, Dog Almighty Elixirs site launch.
March-May 2020
Visual identity development & extension, packaging design, merch design, finished goods creative, social media management for Guardian & NOBL, Dog Almighty Elixirs brand platform, Kibble Anonymous loyalty program development, noblfoods.com visual design, Shopify theme customization, and social ads management.
February 26-28 2020
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North American launch of NOBL Foods at the Global Pet Expo. Exhibit design, set up, tear down, and sales support.
January-February 2020
Brand platform, NOBL naming, initial visual ID, logo development, NOBL Nose exploration, GTM Marketing plan development, social strategy, social content creation, booth design, Global Pet Expo launch plan, PR onboarding, SEM onboarding, finished goods campaign, 1-pagers, CLE design, booth cheat sheets, Guardian Pet Foods brand refresh.
December 2019
Competitive pitch and account win against Goodby, Silverstein & Partners. Project Kick-Off for Guardian Pet Food company and collaboration with Jim and Ryan begins.
Get the Whole Story on How We
Built and Launched NOBL Foods
Strategy & Brand Platform
NOBL Foods wasn't born in a vacuum—it emerged from our deep dive into the pet food category, strategic analysis, and brainstorming. We saw a clear opportunity to evolve from Guardian Bars and MoRE treats, informed by our brand platform which would inform everything from naming to messaging.
This foundational work wasn't just about creating a new brand; it was about crafting a one-of-a-kind identity that would challenge the status quo of pet nutrition.
Colors, Logos, Visual ID
In creating NOBL's visual identity, we didn't just design a logo – we crafted visual storytelling elements that would become brand icons. The underlined 'O' subtly nods to the revolutionary food bar format, while the NOBL Nose emerged as a distinctive brand mark.
Every color choice and design helps NOBL distinctively stand out on crowded retail shelves while working in harmony to communicate NOBL's position as a category disruptor.
North American Brand Launch: Global Pet Expo and GTM
NOBL's market launch started with a bang at the Global Pet Expo, where we launched NOBL Foods and Dog Almighty Elixirs, designed a smart, gorgeously designed exhibit booth, and facilitated social conversations about NOBL’s revolutionary approach to pet nutrition.
This initial splash laid the groundwork for what would come later in the year– a custom Shopify eCommerce store that would bring NOBL's innovation directly to pet parents' doorsteps. Each launch phase was strategically timed to build and maintain market momentum.