Proudly, a Veteran-Owned Business
CRRNT & VOXX’s GREATEST ALMOST HITS
We joined forces with VOXX to create pitches that were too cool for school (or at least for some clients). Dive into our showcase of near-misses and almost-weres that prove even our 'losses' are wins for creativity.
Find Out For Yourself
An immersive tasting concept designed to convert curious travelers into brand enthusiasts. The core interaction for this experience is targeted at introducing people unaware of DAOU to the brand through an immersive tasting room.
Our Terroir
A multi-sensory journey replicating the DAOU mountain experience, from morning vineyard walks to sunset wine sipping.
Love
A localized approach to forge meaningful connections with potential customers, embodying DAOU's disruptive spirit.
PATRICK HENRY PROMOTIONS
DAOU Vineyards Immersive Wine Tasting
DAOU Vineyards sought to create a buzz-worthy experience in Grand Central Station, aiming to amplify brand awareness and enhance customer engagement. Our team, in collaboration with Patrick Henry Productions and VOXX Exhibits, developed innovative concepts to bring the essence of DAOU's breathtaking winery to bustling New York City.
Each concept aimed to capture the unique beauty, authenticity, and vision of DAOU Vineyards, translating the brothers' appreciation for architecture and elegance into an unforgettable urban wine experience.
CPG WELLNESS PRODUCT LAUNCH
True Lemon Interactive Exhibit Concept for POPSUGAR
True Lemon, in collaboration with their agency partner Havas, sought innovative concepts for an interactive and creative exhibit to showcase their product at the POPSUGAR event. The primary goals of this exhibit were:
1. Support the launch of a new True Lemon product
2. Engage health-conscious and wellness-focused female millennials
3. Create a unique experience that would drive social media engagement
Both concepts were designed to meet True Lemon's objectives of engaging health-conscious millennial women, driving social engagement, and supporting the new product launch in unique, memorable ways.
Concept 1: Better with Water
This concept leverages the synergy between True Lemon's products and hydration, emphasizing that both humans and True Lemon's fruit infusions are enhanced by water. Key features include:
• Innovative product distribution method inspired by self-serving beverage stations
• Automated mixing system for precise flavor combinations
• Interactive touchpoints encouraging hydration and product sampling
• Educational elements highlighting the benefits of fruit-infused water
Concept 2: Action!
This concept taps into the target audience's affinity for social media and content creation, offering an engaging, shareable experience. Key elements include:
• High-tech photo and video capture featuring robotic arms and high-speed cameras
• Professional lighting to ensure Instagram-ready content
• On-site "director" providing quick, fun directions to participants
• Seamless social media integration for instant sharing
The "Action!" concept aims to create a buzz-worthy, interactive experience that aligns with millennial content consumption habits while subtly integrating True Lemon's products into the narratives created by participants
SALES AND MARKETING CONFERENCE
L'Oréal
We partnered with VOXX Exhibits to pitch creative concepts that would inspire conference attendees through a 2 day event sales and marketing event by engaging showcase technology & trends highlighting consumer retail shopping of the future.
Analagous
This concept pulls the conference goer through the L’Oréal customer journey to an experiential retail destination of the future. Conference goers will experience our vision of the future shopping experience throughout the two day event. Ranging from deep interaction to low touch data gathering, patrons will feel all the benefits of a rich engagement with L’Oréal.
This concept individualizes the shopping experience by making it more engaging, immersive, and efficient for the customer which in turn drives loyalty.
Trend Showcase
This concept leveraged existing technology from with L'Oréal and via outside vendors to showcase trends and technologies aligning to “from shopper to shelf to the future”.
This creative concept provided maximum flexibility with variety, scaling up or down based on participating partners or available internal technologies like Modiface.
Still have a question?
Prepare to dive into a treasure trove of answers that would make Google jealous.
What is Riptide?
Riptide is a collection of creative pitches, concepts, and smaller projects that showcase our innovative thinking and problem-solving skills, even if they weren't fully realized or implemented.
Why showcase pitches that weren't implemented?
These projects demonstrate our creative process, adaptability, and forward-thinking approach. They offer insights into our capabilities beyond just completed work.
Can I use ideas from Riptide for my own projects?
While we encourage inspiration, the concepts in Riptide are proprietary. Please contact us for collaboration opportunities or to discuss using these ideas.
Do you white-label or collaborate with other agencies on projects in Riptide?
Both. Some projects in Riptide, especially in the VOXX Pitches section, are collaborative efforts with other agencies or partners. We also regularly white-label work behind other agencies. We play nice and don't have ego's.
Can I request more information about a specific project in Riptide?
Absolutely! We'd be happy to provide more details about any project that interests you. Please contact us with your specific inquiry.
Answering a Few Questions
Because FAQ's are fun, we've got answers, and a few jokes to boot.
WHO WE WORK WITH
We Work with Passionate Entrepreneurs and
Business Leaders
Whether it's a brand-new startup, small business, or an experienced enterprise, the people I work with are passionate about launching beautiful products, services, and brands that provide real value to this world.
ENTREPRENEURS
We partner with visionary entrepreneurs hell-bent on shaking up their industries and to leave a lasting mark. These are the dreamers and doers, the ones who wake up at 3 AM with world-changing ideas and the drive to make them happen.
We offer two engagement structures to fuel their entrepreneurial fire, Projects and our Venture Studio.
ENTERPRISE
For the leaders of industry looking to stay ahead of the curve, we offer a potent mix of innovation and execution. We understand that in today's fast-paced business environment, even the biggest players need to be agile, adaptive, and always one step ahead.
We offer two engagement structures for enterprise organizations, Projects and Managed Services.
VOXX Exhibits: Business Transformation and Market Launch
helped VOXX Exhibits break free from franchise constraints and establish itself as an independent force in the exhibition industry. Starting with intensive strategy workshops, we developed everything from their new name and identity to market positioning and expanded service offerings.
This partnership has evolved into an ongoing collaboration, with CRRNT serving as a strategic advisor and co-pitch partner, proving that sometimes the best way to build a business is to tear up the franchise playbook and write your own.
Accenture Strategy: Visualizing the Future of Finance
We collaborated with Accenture Strategy to introduce Intelligence Market, a future AI-powered decision-making platform for c-suite finance leaders. Our role encompassed market research, brand strategy, product branding, and messaging, culminating in a custom digital experience that extended The New Blank's 3D video of an AI brain.
Inspired by Netflix's interface, we created an engaging, horizontally scrolling bladed UI that allowed users to interact seamlessly with the platform's features.
FEATURED PORTFOLIO
Success for Any Sized Venture
We transform abstract ventures and future businesses into high quality products, innovative experiences, and brands people love.