Proudly, a Veteran-Owned Business
A DECADE OF PARTNERSHIP
Explore the pivotal moments that shaped our partnership,
from inception in 2014 to key achievements and strategic pivots.
Client
The New Blank
Role
CEO
KEY INFLECTION POINTS IN OUR PARTNERSHIP
Milestones in Motion
Uncover the story behind The New Blank's transformation. This chronology of key milestones reveals how strategic planning, creative excellence, and hard work combine to overcome challenges and seize opportunities in a rapidly evolving industry.
July 2022
Strategic pivot #2, creation of the Managed Services line of business complimenting Bespoke and Flex. Managed Services is a custom engagement model with senior video game marketing consultants. Managed Services is responsible for 300% year over year growth each time the contracts have been renewed.
2021
Covid first year strategic pivot introducing “Flex”. A high-volume content service offering high-quality content at scale leveraging modified workflows resulting in lower client costs. At this time, I was full-time at TNB, completely focused on keeping the business alive, CRRNT as a business was temporarily put on the shelf.
2018
When ABC needed a brand identity that could reflect America's diverse face, The New Blank stepped up with a concept that turned the traditional network lens inside out. Enter 'Echo' – a revolutionary design approach that transforms ABC's visual identity from broadcaster to mirror, reflecting viewers' own lives back at them. Using camera-inspired design elements like focus rings and lens artifacts, we created a visual language that turns every ABC viewer into the star of their own story. The result? A network rebrand that doesn't just show America – it is America, in all its beautiful complexity.
2016
Rebranding a branding agency is like performing heart surgery on a cardiologist – it takes guts, precision, and maybe a touch of audacity. CRRNT dove deep into TNB's DNA, conducting extensive market research both in and out of category before crafting a single visual element. Through meticulous exploration and collaboration, we unearthed TNB's true essence: a beautiful fusion of West Coast spirit and design sophistication. The result? A brand identity that captures their unique duality – part skateboard rebel, part design virtuoso – speaking authentically to both creative visionaries and business stakeholders.
October 2015
August 2014
Formation of the partnership between CRRNT and The New Blank.
