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DOG ALMIGHTY ELIXIRS
What does your dog drink? Unleashing the power of pet elixirs for a vibrant life.
Client
Guardian Pet Foods
Date
Feb 2020 - Jan 2021
Role
Agency Partner
Contributors
Chuck Granade
Business Strategist
Pete Gade
Digital & Content Strategist
Lando Febuary
Creative Director
Boone Sommerfield
Creative Director
Rob McGee
SEM Strategist
Zach Dolenar
SEM, Google Ads Consultant
Kim Emery
Public Relations
Chriss Joy
Pet Influencer
Michelle Akers
FIFA Player of the Century, Influencer
Jefe Birkner
Search & Keyword Strategist
Cliff Couvillon
Exhibit Designer, VOXX Exhibits
Sevrin Daniels
Executive Creative Director, TNB
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Relationship Summary
When CRRNT first embarked on their journey with Dog Almighty, an innovative pet food startup that was forging a new path in the pet industry, they found a company brimming with potential. At that time, Dog Almighty's sole offering was a revolutionary healthy dog elixir, challenging the status quo and disrupting the market. As a true pioneer and disruptor, they introduced the first-ever healthy dog drink, addressing a long-standing gap in the pet nutrition landscape.
As the partnership progressed, CRRNT embarked on a later brand architecture scope phase, leading to a pivotal decision to rebrand the company as Almighty Elixirs—a name that would encompass their expanded range of elixirs catering not only to dogs but also to the feline companions in our lives.
The vision of Almighty Elixirs is clear—to enhance the well-being of pets through the creation of delicious elixirs formulated to meet specific wellness needs. Each elixir is thoughtfully crafted, enriched with proprietary blends of supplements, designed to unlock a more vital and vibrant life for our beloved four-legged friends.
Dog Almighty website main page
While the story behind the relationship intertwines with the soccer-inspired backdrop of NOBL Foods, it is important to note that Dog Almighty emerged as a distinct venture, born out of the remarkable caliber of results achieved with NOBL. The profound trust established through CRRNT's approach and thinking on NOBL Foods laid the foundation for the successful collaboration with Dog Almighty. It was a testament to CRRNT's ability to deliver outstanding outcomes and solidify a partnership built on mutual success.
Interestingly, the silent investor of Guardian Pet Food Company, who also played a significant role in the success of NOBL Foods, joined forces to establish Dog Almighty. CRRNT initially partnered with Dog Almighty for their digital and go-to-market launch at the Global Pet Expo, showcasing their expertise in unleashing the brand's potential. The exceptional results achieved during this period prompted CRRNT to secure the entire account, leading to the development of a compelling visual identity, a robust brand platform, and an engaging e-commerce website.
Behind the inception of this remarkable concept lies the inspiring story of the founder, driven by a deep passion for improving the lives of pets. For over three decades, the founder pondered why humans are blessed with a myriad of beverage choices, while our canine companions are often limited to mere water. Fueled by a desire to find a better alternative, the founder sought out industry experts, eventually discovering two exceptional individuals at Guardian Pet Food Company. With their expertise and the founder's unwavering commitment, Dog Almighty was born, carving a new path in the pet nutrition landscape
OBJECTIVE
Launching a New Category in Pet Nutrition
Dog Almighty's mission was to provide a healthier alternative to traditional pet supplements by introducing delicious elixirs formulated for specific wellness needs. Their objective was to launch the brand and products at the Global Pet Expo, establishing themselves as a pioneer in the pet food industry and capturing the attention of pet owners who prioritize their pets' well-being.
Post Global Pet, CRRNT reworked the name and identity, messaging, design the product packaging, and launch an eCommerce site for pre-orders.
Brand Platform
Crafting a robust Brand Platform served as the foundation for the brand's identity and messaging. This encompassed developing a comprehensive brand architecture, company name, and visual identity for Almighty Elixirs. We also delved into the realm of canine and feline nutrition, creating a compelling content strategy, further expanding the brand's reach and market impact.
Go To Market Strategy
To ensure a successful market entry, we meticulously crafted a go-to-market strategy that encompassed various marketing activations and social ads. As part of this strategy, we designed a campaign landing page for Global Pet Expo, capturing the essence of Almighty Elixirs and its unique value proposition.
Social Ads
Understanding the importance of customer experience, we pitched a bespoke-designed customer experience Launch Box—a package that included sample Exlixir products and a pet nutrition fact sheet. This approach was aimed to foster a strong connection with pet parents and prospective customers while showcasing the brand's commitment to their pets' well-being.
MAKING DOG ALMIGHTY THE TOP DOG AT THE GLOBAL PET EXPO
Crafting a Disruptive Brand in Pet Nutrition
Our strategic approach to launching Almighty Elixirs was fueled by an increasingly deep understanding of the pet food market category and the unique needs of pet parents. Leveraging our agency's expertise and insights gained from extensive pet food category market research for and competitive analysis, we were equipped with the knowledge needed to position Almighty Elixirs as an innovative disruptor in the industry.
eCommerce Website
The launch of Dog Almighty's products at the Global Pet Expo was a resounding success. The brand received positive feedback from attendees and industry professionals, with notable mentions of the logo, booth design, and printed materials. CRRNT's strategic guidance and creative execution played a crucial role in establishing Dog Almighty as a leading player in the pet food industry.
Following the launch, Almighty Elixirs experienced a surge in brand recognition and customer interest. The integrated marketing efforts, including the campaign website, social media ads, and PR, effectively reached and engaged the target audience. The carefully crafted messaging and brand attributes resonated with pet owners who were seeking the best nutrition and care for their beloved companions.