Proudly, a Veteran-Owned Business
OUTDOORS & SPORTS
From mountaintops to finish lines, we've pushed brands to new extremes. Explore our adventure log of projects that demonstrate how we turn the great outdoors into greater opportunities.
Seattle Seahawks: Snapchat Geofilters
When the Seattle Seahawks wanted to turn their 2017 season into a creative frenzy, they called in CRRNT to quarterback a Snapchat blitz. We drafted a team of local artistic all-stars to craft weekly Snapchat Geofilters that would make even the most jaded millennials fumble for their phones. These digital gems were more exclusive than a VIP skybox - only fans in or near the stadium could snag them.
And because we love a good highlight reel, each designer got their 15 minutes of fame with a spotlight piece on the Seahawks' digital channels. It was a season-long art party that had fans cheering louder for the Geofilters than the touchdowns. Okay, maybe not, but it was close.
THE SMALL WORLD OF FRIENDS IN SOCCER
Michelle Akers: Circle 10 Soccer
In our partnership with Michelle and Circle 10 Soccer, we demonstrated our prowess in both digital and physical realms of sports consulting. We crafted a website that, while ultimately it did not launch, was designed to capitalize on the fervor of the Michelle and her broadcast appearances for the World Cup, showcasing our ability to create timely, impactful digital experiences for the sports world.
Another collaboration was the conceptual development of a soccer complex with Michelle’s name, identity, and backing. This ambitious project saw us wearing multiple hats - from technology integrator to brand strategist. We meticulously reviewed building plans, envisioned technology integrations, developed comprehensive branding strategies, and provided crucial consulting recommendations on investment partners. This approach underscored our capability to transform a sporting vision into a tangible, state-of-the-art soccer complex and community.
Habitat Flats
When waterfowl wonderland Habitat Flats needed to elevate their hunting empire, they called in CRRNT to set our sights on their brand. We dove into market research like a retriever after a fallen duck, emerging with a brand platform that'd make even non-hunters want to don camo. Our "Hunt. Stay. Train." strategy aimed to transform Habitat Flats from a seasonal hotspot to a year-round destination that'd have wildlife enthusiasts flocking in droves. We dreamed up ways to turn their kennel into a canine Harvard and their lodges into bucket-list retreats.
Sadly, our grand plans ended up like a hunter's tall tale - fun to imagine, but never quite materialized. While we didn't get to pull the trigger on this project, our strategic blueprint for Habitat Flats remains a testament to what could have been - a missed shot that still makes us wistful.
NOBL Foods: Disrupting the CPG Dog Food Market
Guardian Pet Foods approached CRRNT with their innovative dog meal bar, we didn't just help them fetch a new name – we unleashed a whole new brand identity.
Our work extended beyond mere naming, encompassing messaging, visual identity, packaging, eCommerce, product, and even brand architecture. The result? A disruptive brand that stood out in the crowded pet food market like a Great Dane at a Chihuahua convention.
Eastern Washington Guides: Get Your Waterfowl Facial
Eastern Washington Guides represents our ability to modernize traditional businesses without sacrificing their authenticity. We transformed Aaron Echternkamp's thriving guide service with strategic digital solutions - from automated reservation systems to loyalty programs - allowing him to focus on what matters: delivering world-class hunting experiences.
Our partnership showcases how the right technology can enhance, rather than replace, the personal touch that makes a guide service exceptional.
ENTREPRENEUR FEATURED PORTFOLIO
Where Ideas Become
‘Holy Shit’ Case Studies
Warning: This portfolio contains examples of extreme business transformations.
Viewer discretion is advised.
LEVERAGING DIVERSE EXPERTISE TO DRIVE INNOVATION AND GROWTH
So, Who is CRRNT, Anyway?
CRRNT is a boutique consultancy born from decades of interdisciplinary excellence across gaming, entertainment, outdoor lifestyle, and emerging brands.
Our strength lies helping brands modernize, pivot, go-to-market, innovate, and grow. We’ve got deep digital marketing roots, a healthy mix of consulting fueled by a passion of applying immersive technology to creative ideas, products, and solutions for underserved communities. We build businesses and create solutions to thrive in the future.
Experience Highlights:
Chuck (pic right) is CEO of The New Blank as part of our Venture Studio
Decades of experience across gaming and entertainment
We use a fully remote, distributed resourcing model
Veteran-owned small business
OUR MISSION
We’re in the Business of
Building Businesses
TM
With nearly half of the US GDP tied to small and mid-market businesses, fulfilling dreams of building businesses doesn’t happen on a playground - it’s on a battlefield.
CRRNT exists to accelerate those dreams.